Capstone Project: AI Visual Identity

Master the workflow of an AI Art Director. From prompt structure to consistent style codes.

midjourney_prompt.md

/imagine prompt:

Fashion editorial shot of a woman, neon lighting

--sref https://style.url

--cref https://face.url

--ar 16:9 --v 6.0

Consistent Identity Generated

discord_midjourney_bot.py

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PROMPT TERMINAL

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Brand→Identity

Guide:Welcome to AI Visual Identity. To build a brand, random generations won't work. We need consistency. It starts with the Prompt Structure: Subject + Environment + Style + Parameters.

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AI Visual Identity Tree

Unlock nodes by mastering brand consistency.

Step 1: The Prompt Anatomy

A professional prompt isn't random. It follows a recipe: [Subject] + [Environment] + [Lighting/Style] + [Parameters].

Model Calibration Check

Which element should usually come FIRST in a prompt for better adherence?

The Aspect RatioThe Main SubjectThe LightingThe Style Reference

Creative Director Hub

Recent Style Boards

My Cyberpunk --sref codes

Posted by: NeonDreamer

Fixing hands with Inpainting?

Posted by: ArtFixer

Capstone Peer Review

Submit your "Final Brand Campaign" for feedback from other Directors.

Support Us

From Randomness to Brand Consistency

AI Art Team

Creative Technologists.

The biggest challenge in Generative AI for professional work is consistency. A client doesn't just want a "cool image"; they want *their* brand character, in *their* brand colors, across 50 different assets.

1. The Brand DNA (Style Reference)

Using --sref allows us to pass visual DNA (colors, lighting, texture) from one image to another without describing it in words. This creates a unified "Style Guide" for the AI.

2. The Brand Avatar (Character Reference)

With --cref, we can take a generated character and place them in new situations. The parameter --cw (Character Weight) controls how much of the original image is kept (100 = face + clothes, 0 = face only).

Key Takeaway: An AI Art Director doesn't just prompt; they build systems that ensure repeatability and quality control.

AI Art Direction Glossary

Style Reference (--sref): A parameter that allows Midjourney to use an image URL (or random code) as a style guide for colors, lighting, and texture.
Character Reference (--cref): Used to maintain face consistency of a character across multiple generations.
Stylize (--s): Controls how strongly the AI applies its own artistic opinion. Low (50) is literal; High (1000) is abstract.
Aspect Ratio (--ar): Changes the dimensions of the generation. Crucial for platform-specific content (Stories vs YouTube).