Design a system that works for you, not the other way around.
1Integration First
Before buying a new tool, ask: 'Does it have a robust API?'. A powerful tool that can't talk to the rest of your stack is just a new data silo.
2Data Sovereignty
Ensure your stack allows you to export your data easily. You don't want to be 'locked in' to a vendor because your customer data is trapped in their proprietary format.
3Error Resilience
Design for failure. If your Content Engine API goes down, does your whole automation chain break? Implement 'Fallback' protocols and error alerts in your middleware.
