Design isn't just how it looks; it's how it works.
1Shared Discovery
Don't hand off a PRD to a designer. Bring them to user interviews. When a designer hears a user's frustration firsthand, their solutions will be 10x more impactful.
2Design Systems
PMs should advocate for Design Systems. They ensure consistency and speed up development. Instead of designing every button, the team can focus on the core user experience.
3Constructive Feedback
Great feedback is objective. Always refer back to the Personas and the User Journey. 'Would our persona, John, understand this icon?' is a much better question than 'Can we make the icon bigger?'.
