A great product with a bad GTM strategy is a product nobody uses.
1The Ideal Customer Profile (ICP)
Don't target 'everyone'. Focus on the subset of users who have the most urgent need for your solution. Winning a small, high-intensity niche is better than being ignored by a large, indifferent market.
2Pricing as a Feature
Pricing isn't just about revenue; it's about positioning. If you are cheap, you are seen as a utility. If you are expensive, you are seen as a premium solution. Your price must match your value prop.
3Sales & Marketing Alignment
A GTM strategy requires everyone to be on the same page. Does Sales know how to pitch the new features? Does Marketing have the right assets? The PM is the conductor of this orchestra.
