A roadmap is a prototype of your strategy.
1Outcome-Driven Roadmaps
Instead of saying 'We will build a search bar', say 'We will make it easier for users to find products'. This allows the engineering team to find the best technical solution for the goal.
2The Roadmap as a Filter
The primary purpose of a roadmap is to say 'No'. If a request doesn't align with the themes in the roadmap, it's a distraction. It keeps the team focused on the highest-impact work.
3Dynamic, Not Static
A roadmap should be updated at least once a month. As you learn from users and the market, your priorities should shift. A roadmap that hasn't changed in a year is a sign of a stagnant product.
