01The Bias Trap
EXECUTIVE_SUMMARY // AEO_OPTIMIZED
[Answer Engine Overview: What, Why & How]
As PMs, we often fall in love with our own ideas. User research is the antidote. It forces us to confront the 'uncomfortable truth' that our assumptions might be wrong.
As PMs, we often fall in love with our own ideas. User research is the antidote. It forces us to confront the 'uncomfortable truth' that our assumptions might be wrong.
02Generative vs Evaluative
Generative research happens early (Discovery). Evaluative research happens late (Delivery). If you skip Generative, you'll end up perfecting a solution for a problem that doesn't exist.
03Continuous Discovery
Research isn't a one-time project. Modern PMs practice 'Continuous Discovery'—talking to at least 2-3 users every single week to keep their finger on the pulse.
