Great products aren't built in a vacuum. They are the result of deep, continuous engagement with the user.
1The Bias Trap
As PMs, we often fall in love with our own ideas. User research is the antidote. It forces us to confront the 'uncomfortable truth' that our assumptions might be wrong.
2Generative vs Evaluative
Generative research happens early (Discovery). Evaluative research happens late (Delivery). If you skip Generative, you'll end up perfecting a solution for a problem that doesn't exist.
3Continuous Discovery
Research isn't a one-time project. Modern PMs practice 'Continuous Discovery'—talking to at least 2-3 users every single week to keep their finger on the pulse.
