OKRs are the bridge between strategy and execution.
1Ambitious but Attainable
OKRs should be 'stretch goals'. If you achieve 100% of your OKRs every quarter, your goals aren't ambitious enough. The 'Sweet Spot' is typically around 70-80% achievement.
2Outcome over Output
Don't list features in your Key Results. Instead of 'Ship Feature X', use 'Increase engagement on Feature X by 20%'. This gives the team the freedom to pivot the solution if the first version doesn't work.
3The Cadence
OKRs are typically set quarterly. This allows for enough time to see real progress but enough frequency to pivot if the market or business needs change.
