Building it is only half the battle. Selling it is the other half.
1Value-Based Positioning
Marketing needs to know not just what the product *does*, but why it *matters*. Move from 'We have a cloud database' to 'We help you scale without downtime'.
2Win/Loss Analysis
Regularly interview the Sales team about deals they lost. Was it price? A missing feature? Or a better competitor? This data is pure gold for product strategy.
3Shared Goals
Ensure PM and Marketing share at least one goal, like 'Active Trials' or 'Feature Adoption'. This prevents the 'I built it, now you go sell it' mentality.
