Strategy is the path; Vision is the destination.
1Vision vs Strategy
Vision is 'Where we are going'. Strategy is 'How we will win'. Vision stays the same for years; Strategy might change every 6 months based on market feedback.
2The Emotional Hook
A great vision isn't about numbers or KPIs. It's about a human impact. If your vision doesn't make an engineer want to work late to solve a hard problem, it's probably too corporate.
3Living the Mission
The mission is the filter for the backlog. If a feature request doesn't align with the mission, it shouldn't even be discussed for the roadmap. It keeps the team focused on their unique value.
