To optimize a product, you must first understand where it's broken.
1Acquisition vs Activation
Don't confuse traffic with value. You can buy 1 million visitors (Acquisition), but if 0% of them finish the onboarding (Activation), your product is effectively dead.
2The Retention King
Retention is the foundation of growth. If your 30-day retention is flat, you have a business. If it's trending toward zero, you are just renting users, not building a product.
3Optimization Strategy
Don't try to optimize the whole funnel at once. Find the biggest drop-off point. Is it between signup and first use? That's an Activation problem. Focus all your energy there.
