Scrum is a framework for delivery. The PM ensures it's a framework for value.
1The Sprint Goal
Never start a sprint without a goal. 'Fix 10 bugs' is not a goal. 'Ensure users can checkout without errors' is a goal. It gives the team a purpose beyond the tickets.
2The Review vs The Demo
A review isn't just a demo. It's a strategic meeting. Show the feature, but also show the *metrics* you hope it will move. Ask: 'Should we keep building this, or have we done enough?'.
3Refinement as a Service
PMs should treat Backlog Refinement as a service to the team. If the stories are clear and estimated before planning, the whole machine runs faster.
